It's time to stop fighting with yourself about fitness, healthy eating, and life change.

18 Principles
For Getting Fit & Eating Right With Ease
Your guide to how fitness, nutrition, and life change can feel natural and enjoyable—without requiring willpower, discipline, or motivation.

Delmar Davis
Wellness & Life Coach
Fitness Trainer
Founder of End the Fight
The Problem: I KNOW, But...
You know regular exercise and eating right are essential for health, wellness, and longevity...
But you're still not doing the good things you want to be doing for your good health.
So you're stuck. Which is confounding and discouraging—and as health deteriorates, alarming.
I know this because I've been in that on-and-off cycle to nowhere more times than I can count on my road to wellness.
But through years of study and testing, I discovered ease—and even joy—with the basic practices of healthy living.
Along the way I also discovered how to share this shift so others can experience it.
Getting Unstuck
You don't lack willpower, self-discipline, or accountability.
Research has completely debunked such notions, although they unfortunately persist—especially in fitness culture.
The truth is, you have obstacles. Real obstacles.
You have conflicting important priorities that create scheduling challenges that seem insurmountable.
You have interruptions that make it doubly hard to get back to any routine you thought was established.
You also have internal obstacles—limiting beliefs about yourself and perspectives about fitness and diet that make healthy choices harder and no damned fun at all.
These obstacles stop MOST people.
But these obstacles CAN be identified and set aside.
When that happens, essential health practices becomes easy and enjoyable.
The End the Fight Approach
I found this radically simple approach by studying Perpetual Exercisers.
Perpetual Exercisers are regular folks who exercise daily without requiring willpower, self-discipline, or accountability to do so.
It turns out they are NOT different on the surface from those who struggle to get started and to stick with fitness.
They just think about, relate to, and experience exercise differently from those who struggle.
After years of testing in my own life and working with clients, I learned how to reverse engineer this shift of perspective and experience...
And to bring it about consciously and intentionally.
I call this the End the Fight process.
I also found that it generalizes to ANYTHING important we want to transform in our lives—making change not only possible, but inevitable.
Finally get a whole-life wellness plan that works for YOU AS YOU ARE in your LIFE AS IT IS.

3E Model ©2025 End the Fight to Change LLC
Course Curriculum
The 5 key End the Fight courses are available in 3 ways:
1) Live online group sessions
2) One-to-one coaching
3) Part of the END THE FIGHT LIFESTYLE community
End the Fight to GET FIT
DAILY FITNESS WITHOUT WILLPOWER
Clarify your purpose, change your perspective, discover your process—become a Perpetual Exerciser. See how you can set aside willpower, self-discipline, or accountability to find ease and momentum in daily healthy movement.
End the Fight to EAT RIGHT
HEALTHY EATING WITHOUT WILLPOWER
Change how you think about, relate to, and experience food and eating. Discover how to remove obstacles to consistent healthy eating. Put aside “diets” and deprivations to eat less and eat better without picking a fight with yourself.
End the Fight to CHANGE
EASE AND JOY IN LIFE TRANSFORMATION
Apply the End the Fight principles to life transformation and optimize effectiveness, serenity, and success. Remove friction and find flow with changing ANY realm of wellness to get more of what you want and less of what you don't.
RECOMP CAMP
EFFECTIVE AND EASY BODY RECOMPOSITION
Discover the best evidence-based movement and eating tools for cutting body fat while maintaining muscle. Identify which are easiest and work best for your lifestyle and assemble them into an adaptable, sustainable, life-long plan.
The Simplest Exercise & Weight-Loss Program in the World
7 LIFESTYLE ADJUSTMENTS THAT CHANGE EVERYTHING
After creating hundreds of custom personal fitness and eating plans, I've come across a handful of tools that work surprisingly well for most everyone—and fit easily into practically any lifestyle. 7 adjustments: 2 movement, 4 eating, 1 mindset.
END THE FIGHT LIFESTYLE
GROUP COACHING & COMMUNITY
All the above online, on-demand courses are included, along with group coaching sessions, exclusive new content, community interaction and support, and direct access to Delmar anytime.
Together, Let's End the Fight!
Get immediate access to the 18 Principles eBook and email updates on upcoming course offers and free online training sessions.
About Delmar
My personal wellness journey has led me to train as a clinical massage therapist, personal fitness coach, wellness coach, NLP Master Practitioner, and Generative Change coach...
As well as the obsessive study of what makes life work well from any and all evidence-based practices and ancient wisdom traditions.
My life's work explores how we may reclaim our innate health and how we can live aligned with our deepest values and purpose, doing the work (and play!) in this world that we were uniquely made for.
It's a privilege to travel this path with friends!
Delmar

951 W North Bend Road, A3
Cincinnati, OH 45224
© 2025 End the Fight to Change LLC. All Rights Reserved.
